GUIDING PRINCIPLES
… IF ONE TOUCHES THE EARTH ONE CANNOT AVOID THE SPIRIT
CARL JUNG, THE VISION SEMINARS (1976, P. 165)
A conscious consideration of the environment, its spirit, and the issues it faces, is threaded through the development of Jung by the Sea.
This is explored through our workshops, talks and the spaces we work/inhabit.
From the outset, an understanding that the running of our programme should have minimal environmental impact has steered the initiative.
Aware that beneficial change can be carried forward, even through relatively small actions, a set of interrelated principles was established to guide our practice:
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Supporting a circular economy through activity such as waste management and recycling
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Sustainable materials sourcing
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Energy saving
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Ongoing review of practices, research and their implications
In addition to mitigations, it is our goal to experience and promote the essential qualities, value and biodiversity of our environment in our work.
WHAT WE HAVE DONE
By prioritising the broad areas outlined, we were able to reduce the environmental impact of the inaugural event at Polhawn Fort, 2023. Some of these actions are outlined below:
Event planning, communication and programme information dissemination have been paperless where possible. We have made use of web-based information and brochure, as well as online ticketing through Eventbrite and digital CPD certificates.
Our selected conference collaborators, including the designer, caterer, technicians, workshop leaders and vendors, adopt these sustainability principles in their work, with the caterer sourcing biodegradable or reusable plates and cutlery, for example.
We worked to source event materials that can be recycled, reused, up-cycled, or composted. These include reusable natural cotton tote bags; biofilm compostable ‘cellophane’ bags; biodegradable display boards (eliminating laminations); biodegradable conference badge holders made from corn, potato, sugar cane and sugar beet, lanyards made from recycled water bottles, and delegate badges made from wildflower seed paper. Recycled, recyclable and ‘waste’ papers were used wherever possible.
Event caterers Big Pan Parties are a local company who utilise fresh ingredients from a range of local suppliers, supporting the local food economy, reducing food waste and helping to minimise food miles. Advance attendee 'head counting' and menu planning helped to reduce potential food waste.
Single-use plastic water bottles were not supplied as part of the catering package. Fresh tap water was made available throughout the event, providing hydration for all participants and encouraging reuse for those delegates who brought along their own bottles.
Addressing waste management, materials were selected to enable recycling, and recycling bins were available in the main area. Elements of the giant Medusa Head sculpture— where it was formed from seaweed, flotsam and sea-degradable materials —was reclaimed into the sea.
Multiple-use provides a better solution where possible. We therefore asked all delegates to retain any item in their conference pack and plant their wildflower seed badge. For those with no further purpose for these materials, we invited delegates to hand them over to our Front of House Team for reuse.
The location of the venue on a peninsula in rural Cornwall presented a significant challenge for the use of public transport (limited to taxis!) and the reduction of emissions. In addition, the multi-day event and geographical spread of attendees and their accommodation created a level of complexity too far for the range of ‘car pool’ apps we tested. Given the limited capacity of Jung by the Sea, this aspect was initially addressed through information dissemination on journey planning and parking, alongside encouragement to share transport from accommodation locations.
However, due to late notification of a train strike over the event weekend, a more hands-on approach was implemented, with delegates asked to notify JBS of their travel needs or offer of car spaces. Spaces and routes were matched individually. This one-off emergency planning reduced vehicular traffic and indicated a willingness for ridesharing. The next challenge is to find a more sustainable approach for future events.
The development of an on-demand video channel to make available professional recordings of the speaker sessions is placed to provide accessibility and an alternative route for many online attendees, from near and far, following the in-person conference. This option contributes to the overall reduction of travel emissions.
The location and timing of the event allowed for the use of natural light and heat where possible, particularly for social activities, lunches and entertainment (we also had back-up plans!). This provided opportunities for attendees to enjoy the unique environment of land and sea, and supported the reduction of indoor heating and lighting emissions.
SEED PAPER BADGES
Our design team made seed paper badges for delegates using wildflower seed paper. Planting provided a ‘second life’ for the badge and some post-conference greenery.
OUR BADGE PLANTING INSTRUCTIONS SHOW HOW EASY IT IS TO PRODUCE HEALTHY SEEDLINGS
NEXT STEPS
As part of our ongoing review of practices, research and their implications, we will revisit and examine our decisions and their environmental impact.
Not everything could be implemented that we would have wanted. However, we will continue this work towards the next event.
Each of the actions we were able to implement in our inaugural event was possible through prioritising our guiding principles and taking action together with our partners, colleagues, volunteers and participants. We are grateful for the support of our community in furthering these goals.
However, we should note that this is a starting point. Assessing the value of these choices has involved navigating complex and incomplete information. For example, in sourcing recyclable materials, it is not always clear where they originated, so their carbon footprint might be greater than envisaged.
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